Experiment 2: Hierarchy with Rockwell and Some Info
For my experiment two, I will be working and observing the font Rockwell. According to the Academic Book Future, Rockwell was designed in 1934 by Frank Hinman Pierpont. It remains popular and was widely used in the Guinness World Record in the 1990s.
Rockwell is known as a slab serif, meaning it is a type face which Wikipedia describes to be “thick, block-like serifs.” This font typically has a more box like or rectangle like shape associated with it. The photo below gives a rather better visual of what this is.
Overall these sort of slab serif fonts are traditionally seen as older, more sophisticated looking fonts. They previously have had a history of being carved from wood. Though not extremely old, Rockwell was a variation of these sort of boxy and traditional looking fonts, with just a few changes in spacing and the thickness of certain aspects of each letter.
Rockwell is popularly used as a bolder looking text, much more ideal for a neat image and headlining. Overall, Rockwell adheres to more geometric shaping practices within typefaces and is typically not used as a body of text, but rather for titles.
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